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The picture quality is better (with higher bit rates and less compression), as is the audio (with several different mixes for multichannel systems). True, people still buy more DVDs than Blu-ray discs, but that could change in the next few years.Īnd even though downloading HD movies is easy, there are several reasons to buy Blu-ray discs. While Blu-ray was in its early days when Jobs made his “bag of hurt” comment, the format has come a long way, and the Blu-ray disc is holding its own in the marketplace.
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(The company can already sell you HD movies and TV shows directly from the iTunes Store, so why would Apple want to embrace Blu-ray?) And given that few Macs even include optical drives these days, Apple’s never going to bring Blu-ray to the Mac. Four and a half years after that comment, OS X still doesn’t support Blu-ray playback, nor has any Mac shipped with a drive capable of even reading or burning data on a Blu-ray disc.
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We’re waiting until things settle down and Blu-ray takes off in the marketplace before we burden our customers with the cost of the licensing and the cost of the drives.”Īs Macs users well know, things haven’t settled down (at least not from Apple’s perspective). “I don’t mean from a consumer point of view-it’s great to watch movies-but the licensing is so complex. One of Steve Jobs’s most memorable comments may be the way he referred to Blu-ray as “ a bag of hurt” back in 2008 during a Q&A with members of the press: